Tuck Sleep: A Power-House Startup
Hunting for a mattress on Tuck shouldn’t feel like research for a thesis—I need clear, concise advice to make the right choice.
Duration: Nov 2018 - December 2019 // Company: Tuck Sleep // Title: Lead UX/UI Designer
Skills:
Research, User Experience Design, Graphic Design, Interface design, Art Direction, Information Architecture, Prototyping, Personas, Digital Branding
Role:
As a solo-designer, I was responsible for end-to-end CX for Tuck Sleep.
Contributors:
1 contract graphic designer
3 local engineers
1 abroad engineer team
Overview
Problem
Users were lost in Tuck’s sea of content, struggling to find and make use of the review data that they needed.
Solution
A focused redesign cut through the clutter, bringing forward the most sought-after content and simplifying the user journey for a more intuitive review experience.
Challenges
Challenge One
Laying the Groundwork for User Insights
At Tuck, a startup unfamiliar with user research, I championed and secured approval for our first comprehensive user studies, establishing a crucial foundation for data-driven design decisions.
Challenge Two
Streamlining Massive Information
Faced with the daunting task of organizing Tuck's extensive content across hundreds of pages that was used by 14 million people, I developed and implemented content templates to efficiently guide the redesign process, making it manageable and cost-effective for the team.
Method
Tuck users lack trust for Tuck and Tuck’s review method
Even though these users valued the fruits of the review labor they expected to have us speak the normal review language; i.e. customer reviews and subjective, first person experiences.
Plan of attack; share more about our team - how and why we do what we do.
Does Tuck have a hidden agenda?
The first thing users saw on entry of a review page was a massive legal disclaimer. In or first set of user studies, it was clear that this sent mixed signals about our trustworthiness.
Focusing on visual language helped keep our transparency as well as set up a positive first-impression of the page.
Design and Build
Bringing it all Together
Impact
By spearheading strategic initiatives at Tuck, I significantly enhanced operational efficiency and user engagement. I established a network of contractors to meet diverse graphic design needs under my management, integrated regular user research to inform design decisions, and developed a comprehensive design library alongside brand identity guidelines. I also standardized content production with tailored templates, boosting structure and scalability.
These efforts culminated in a robust 6% increase in conversion rates and a 15% improvement in click-through rates.
Additionally, I introduced an adaptive design for mobile, filling a critical gap in our platform's accessibility and user experience. These improvements have set a solid foundation for ongoing optimization and growth.